Learn what options you have for PPC ad rotation and how to quickly identify opportunities.
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Jacob Fairclough
How To Use AdWords Ads IF Functionality
We will cover what IF statements are, what they can do, and how to set them up in your account for success.
3 Ways To Segment PPC Keyword And Query Performance
Basic metrics tell the story of paid search performance but what if you want to dig deeper? You’ll need to go beyond the basic segments and reports.
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30 Minutes To Peace Of Mind – How To Identify AdWords Performance Issues
While a deep dive is helpful, you can often identify AdWords issues with a few easy steps. If you can commit 30 minutes, you will make decent headway.
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How To Utilize Excel Data Tables For Better Projections
Excel data tables allow you to quickly compare values and run calculations multiple times. This overlooked tool will help you quickly determine these calculations.
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How To Excel Your Search Query Reports
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.
How To Evaluate AdWords Quality Score Factors In Bulk
Quality Score is used as a signal for the relevance of your keywords, ads, and landing pages to user search queries, making it a useful diagnostic.
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How to Hire a Digital Marketing Analyst
Analysts offer a distinct skill set for marketing teams. Today we’ll walk through three attributes and three skills every analyst needs. These six fundamental qualities make up the core of a successful analyst.
How To Perform Excel Lookups With Multiple Criteria
We’ll discuss Vlookup examples for the purists and a couple of other functions for those who want to add multiple criteria.
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How To Evaluate Your Ad Extensions
This post should provide you with an impetus to evaluate your own accounts and ad extensions in a slightly more thorough fashion.
Painless Promotions Management In AdWords
Promotions come and go. Thankfully, there are a few ways you can streamline the process in AdWords to lessen the burden.
Helpful Excel Functions For Building URLs
Building URLs is a common pain point for marketers. Thankfully, we can take advantage of Excel or your choice of spreadsheet to efficiently implement.
