It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.
How Do You Structure Your Ad Groups?
By now everyone has heard the general consensus on common ad group setup practices. We’ll cover a few considerations for ad groups as well as the pros and cons.
A View Into How We Tackled Project Management
One of the great things about digital marketing is the ability to quickly scale your work. By working smarter and more efficiently you learn more and find additional ways to get the most out of your time.
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Benefit From Better Search Functionality In AdWords Editor 11
Although it takes a little time to get back up to speed with the rearrangement, the new AdWords Editor functionality and search bar are excellent.
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Simple Tips To Enhance Your Excel Spreadsheets
It is always a great practice to revisit the basics in spreadsheets. By ignoring the basics, your spreadsheets will become unwieldy and difficult to manage.
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Using Google Analytics for AdWords Conversion Tracking
Today we’ll cover importing Google Analytics goals as conversions in Google AdWords.
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Use The Destination URL Report To Find Your Best Landing Pages
The destination URL report easily allows you to assess performance of PPC landing pages across the account.
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Getting Your Shopping Campaigns Holiday Ready
Product Listings are a crucial piece of online sales for eCommerce accounts during the holiday season, so make sure your accounts are ready.
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The Theory of Growing Vs. Building a PPC Account
There are two primary ways of conceptualizing PPC processes and systems, mechanical and organic. Both are viable but create difference paradigms in account management.
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Looking Forward To AdWords Ad Customizers
Ad customizers allow you to add dynamic messaging to ad copy. You can easily roll out large numbers of ads while controlling the specifics from a single file.
The New Features In Google Shopping Scripts
Shopping groups are not complicated but they aren’t always straightforward to manage and monitor either. Thankfully we have scripts to the rescue!
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Reviewing Negative Keywords In Light of Recent Changes
With the recent AdWords close variant update, now is a good time to review your negative keyword strategy.
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