Bid strategy is often lost in all the talk about keywords, structure, and ad copy. At its core, AdWords has always been an auction and bids ultimately have a major impact on success.
3 Scripts For More Effective Google Shopping Reporting
The reporting functionality in scripts allows you to access the API data tables, making reporting faster and more efficient.
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5 Common AdWords Script Mistakes
When writing code many of the issues arise from a group of common mistakes. By knowing where to look first you can save time and energy tracking these down.
Get Ready for Google Shopping
Google Shopping campaigns offer an intuitive way to advertise your products. Shopping has been out of beta for a few months now and I’ve had great success on the platform. If you haven’t heard, Shopping campaigns will completely replace PLAs in...
3 Assumptions Every Great PPC Account Manager Makes
They say, “don’t make assumptions”, but who are they to tell you how to live your life? Contrary to the expression, making assumptions can make you a better account manager, maybe even a great one. Now I can’t condone every...
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Creating & Manipulating Variables In AdWords Scripts
One of the biggest things missing in the AdWords scripting sphere is a “here is what makes up a script”. There are lots of cool snippets code out there that does all kinds of voodoo. Yet I am most often...
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Are You Being Fooled By Search Partners?
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. While search partners is not necessarily expensive, its distortion of common metrics may mislead you. By recognizing search partner performance and...
The Simplest Way to Change Bids Based On ROAS
One of the biggest hurdles for new e-commerce managers is learning to optimize bids based on ROAS. In training we are exposed to all the metrics native to AdWords but aren’t always exposed to utilizing revenue (besides more is good)....
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How To Get The Most Out Of AdWords Editor
AdWords Editor is great for making bulk changes to your accounts. It isn’t just a tool for uploading your excel work though. The editor has some great but overlooked features. Features that go beyond the “make multiple changes” button for...
The 4 Big CRO Lessons I Learned at OptiCon
Last week I flew west to San Francisco to attend the very first OptiCon. OptiCon is Optimizely’s brand new conversion rate optimization conference. Experts from many different companies took the stage to talk about their work and shed a little...
Is ROAS or CPA Better for Your Account?
Cost per conversion (CPA) and return on ad spend (ROAS) are the two primary performance KPIs. These two metrics not only allow you to examine account health from a high level but make decisions at the keyword level as well....
Getting the Most out of Google Shopping’s New Features
Soon enough all product listings will transition into Google Shopping, which will become the new standard. It isn’t all bad though. Google Shopping brings a welcome array of new features, empowering you to make better decisions while cutting down on...
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