A strong focus should be put on the mobile user experience. Are our responsive web designs enough to provide a quality mobile experience?
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Tools Providing Audience Data for Optimizing Landing Pages
Test with a purpose by optimizing your landing pages for the right audience. Learn about tools you can utilize to capture data about your audience!
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Analytics as the Foundation for Successful Landing Page Optimizations
Why is analytics analysis important for CRO? Discover how analytics will lay the groundwork for your landing page optimizations.
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6 Components of A Successful CRO Program
Learn about the 6 components of a Hanapin Marketing CRO program and start making the right optimizations for the right users!
CRO for PPC: Back to the Basics
CRO is important for PPC campaign success. Get tips about testing and tools for developing a successful CRO program!
Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance
I’m sure everyone has gotten out their smartphone to look something up within the last 24 hours. Most of us have our phones on us all day, every day. They’re easy to carry around, they’re convenient, they give us access...
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Recounting My CRO Day 5-Second Showdown
Recently, I was asked to participate in a 5-second showdown for CRO day. Find out why simplicity isn't always the right answer for your landing pages.
Top 3 CRO Test Ideas For E-Commerce Clients
Where should you focus your testing efforts and how do you decide what to test first? Check out our top 3 CRO test ideas for e-commerce clients.
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How To Determine Your Next CRO Test – Part 2
Last month, we discussed the struggles with determining your next CRO test. This month we’ll take a look at a few more factors that will help you determine your next test.
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How To Determine Your Next CRO Test – Part 1
Have you ever struggled with determining what your next conversion rate optimization (CRO) test should be? This post will help you decide.
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Meeting User Expectations: The Good, The Bad & The Ugly
A main focus of CRO is making sure users aren’t left confused or wondering where they are when they land on a page. We’ll look at a handful of examples and discuss how user expectations are or are not met.
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How PPC And CRO Work Together To Provide Great Results
By integrating CRO and PPC, you maintain an enhanced knowledge of users and create congruency between the two efforts.
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