With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare?
Continue Reading Google Display Network Best Practices In A First-Party Cookie World
BMM Keywords are Dead: Google Ads Latest Update
Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts.
Continue Reading BMM Keywords are Dead: Google Ads Latest Update
Smart Shopping for the Holidays – A Test & Learn Approach
Should eCommerce advertisers test Google's Smart Shopping campaigns? One strategist breaks down a recent test and several tips to boost results.
Continue Reading Smart Shopping for the Holidays – A Test & Learn Approach
How To Create State-of-the-Art Campaign Proposals
One Paid Media Strategist shares how to create an in-depth campaign strategy proposal for a boss or client.
Continue Reading How To Create State-of-the-Art Campaign Proposals
Strengthen Your Brand In Unprecedented Times
This blog includes 5 steps we took to maximize ROAS and revenue for a brand that was coming off of unprecedented demand due to COVID-19 lockdowns.
Continue Reading Strengthen Your Brand In Unprecedented Times
Adjust Your Small Business Strategy With Google Analytics
Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions.
Continue Reading Adjust Your Small Business Strategy With Google Analytics
Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers
Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!
What Nonprofits Taught Me About Social Media Marketing (and how it applies to COVID-19)
The coronavirus has caused either a spike or downfall for companies across the world. Here are 6 strategies on how to use social media marketing during a crisis.
