There are many factors that can have a negative impact on paid search conversion performance, including prices, shipping costs, and competition.
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Stephanie White
Analytics: What Sources are Stealing Your Paid Revenue Attribution?
“Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic.
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Do Display URLs Matter in Paid Search?
Does the URL displayed in your ad make an impact on performance? In this article, we are going to show you that it can make a difference.
Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta)
In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.
How To Maximize eCommerce Revenue When Demand Skyrockets
This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand.
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How Pandemics Reshape Advertising
Your advertising messaging and content matters during a Pandemic. Avoid posting images against "physical distancing" and consider your words carefully.
How To View Google Ads Data In Google Analytics
Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.
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Are High Shipping Prices Killing Your Ecommerce Sales?
Are we coming to a point where people prefer free shipping? One recent article states that customers want items shipped fast and for free.
Continue Reading Are High Shipping Prices Killing Your Ecommerce Sales?
12 Holiday PPC Optimization Tips
This year is coming to an end, here are some holiday PPC optimization tips. These tips will help reduce wasteful spending and improve ROAS.
What The gclid?
Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?
How to Exclude Mobile Apps in Google Ads
In this article, you will learn the most effective way to exclude mobile apps and potential challenges in the process. Additionally, I'll outline the potential impact of mobile app traffic on performance.
Apply or Dismiss Automatic Google Ad Recommendations
Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you...
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