Stephanie White

Stephanie White is an expert Senior Account Strategist focused on custom-tailored campaigns that reach highly targeted audiences and maximize conversion goals. With over 9 years of advanced training in PPC, social marketing and analytics, she has enabled both SMB and Enterprise level clients to grow beyond projected goals.

Why PPC Clicks And PPC Sessions Never Match

March 29, 2017 By Stephanie White

There are many reasons why Analytics clicks and sessions don't match. Read on to find out why.

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How To Use Adwords Campaign Drafts And Experiments

February 28, 2017 By Stephanie White

Using Google’s Campaign Experiments and Drafts is a great way to test something new with a smaller portion of traffic.

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How To Use The Attribution Model Comparison Tool

January 25, 2017 By Stephanie White

Understanding your customers' buying journey is a complex task, but it is worth exploring to understand how they typically shop.

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How To Use The Adwords App To Monitor Performance On The Go

December 12, 2016 By Stephanie White

The AdWords App is a great tool to monitor & manage your accounts while on the go. Easily review account performance or make changes directly in the app.

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How To Setup The Newest AdWords Extension – Message Extensions

November 14, 2016 By Stephanie White

AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text.

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What’s New With Adwords Editor 11.6?

October 10, 2016 By Stephanie White

The latest version of AdWords Editor (11.6) has been released and has a big emphasis on mobile. Learn about these new features today.

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Coming Soon – New Cross-Device Reports And Benchmarks

August 15, 2016 By Stephanie White

The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the right attribution model for your business.

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