Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
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AdWords Interface Updating By End of 2018
By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not...
Amazon Launches Seller Central Sponsored Products Dashboard
Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon...
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Amazon Updates AMS Reporting Abilities
Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that...
Life Event Targeting Now Available To All AdWords Advertisers
Life Event targeting, released earlier this year, is now available to all AdWords advertisers! In case you haven’t heard about it, life event targeting allows you to target users around major life events. The life events include graduating college, moving,...
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Google Introduces Parallel Tracking to Speed Up Landing Pages
Explore how Google's parallel tracking will help avoid delays and create better user experiences by getting visitors to your landing page faster!
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AdWords Campaigns Can Now Spend Up To 2x Daily Budget
Learn what the October 4th update to AdWords Daily Budgets means for your account and explore the benefits of this update!
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How To Pair The New Supermetrics Native Connectors To Data Studio
A how-to guide on pairing new Supermetrics connectors with Google Data Studio for more in-depth reporting with third-party data.
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Automate Your Manual Bidding Strategy Using Supermetrics
A How-To covering the steps to automate your manual bidding strategy on Supermetrics. Saving you time in the long run.
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Automate Your Budget Projections Using Supermetrics
Learn how to use Supermetrics to automate monthly budget projections, saving time on reporting and insights in the long run.
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Google Releases New Maximize Conversions Smart Bidding Strategy
Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.
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Fight Click Fraud In Your Bing Ads Lead Gen Accounts
Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud,...
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