Beginners to search marketing often hear about Google's two advertising platforms, Google Ads and Google AdSense. Which platform makes sense for your site?
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Four Tips to Liven Up Your Facebook Marketing
Many relationship therapists will tell you that the key to a successful long-term relationship is keeping things new, exciting, and fresh. The same is true for our online relationships – if you want to keep your Facebook fans happy, you’ll...
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Three Ways to Create an SEO-PPC Feedback Loop
If your organic and paid search campaigns aren’t talking to each other, you’re wasting a lot of work. Many of the insights you gain in one area can be applied to the other, and neglecting to share those insights will...
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Three Things Google Doesn’t Want You to Know About Quality Score
As most online advertisers know, Quality Score is a key determinant in how high your ad appears in Google search results. A high Quality Score (say between 7 and 10) will push up your ad, while a low Quality Score...
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When Is It OK to Have Low-Quality-Score Keywords?
If you have a Google AdWords account, you likely know the role Quality Score plays in the success of your account. Generally speaking, the higher your keywords’ Quality Scores, the more Google will like you. And the more Google likes...
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How to Become an Affiliate Advertiser
Would you like some extra cash? Do you have a website or blog, or at least an idea for one? Do you have time to commit to updating that site with content? If you answered “yes” to all of these...
10 Tips for Advertising on Facebook
Every day, about 200 million people log onto Facebook, spending an average of 14 minutes on the site—adding up to about seven hours per month! This high number of engaged users represents a huge potential advertising audience for your business....
Why Specialty Businesses Need Long-Tail Keyword Marketing
At WordStream, we firmly believe in the power of the long tail for cost-efficient, high-converting paid search marketing campaigns. Long tail keywords are an effective marketing tactic for every kind of business. However, if you're a niche, specialty business and...
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Case Study: Using Google Trends to Discover New PPC Opportunities
Google provides marketers and site owners a range of great, free tools to perform keyword research. One tool that often flies under the radar of many PPC marketers is Google Trends. The value of a keyword research tool like Google...
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Expand Your Keyword Research Today with Two New Free Tools from WordStream
This article was written by John A. Lee, Paid Search Manager at WordStream Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords. Search engine marketing and profitability are two...
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