Is the quality score of your keywords limiting your account? How can you tell? Where do you start fixing them? In a PPC Hero first-look exclusive, Brad Geddes, voted the most influential person in PPC, teaches you how to extract data from AdWords and manipulate it in Excel to find areas where increasing your quality score will help you optimize your spend as well as find areas where your ads are not displaying because of low quality score problems.
You can read more about Brad here, follow him on Twitter here, and buy his book, which contains much more on demystifying quality score, here.
