Yahoo! Just announced yesterday that they will no longer offer the free Yahoo Shopping listings as part of their API services. They are now partnering up with Pricegrabber, an online comparison shopping search engine, to provide your products via Yahoo....
Continue Reading Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber
Yesterday, I had a call with a company that has only been around for about 9 months. I walked through a demo on how to use their search engine, in which they claim MSN stole their algorithm. I was surprisingly...
Continue Reading A Different Form of PPC Advertising You Should Consider, Soon
With all the talk about Google, Yahoo and MSN all the time, the little guys tend to get left out. By little guys, I mean second tier search engines like business.com, 7search.com, ask.com etc. I’m currently using Business.com for one...
Continue Reading How Business.com Can Help You Reach Your Lead Goals
For those of us who believe in the power of vertical search engines, Business.com has given us another reason to celebrate: Conversion Tracking for Featured Listings! I’m a fan of Business.com’s Feature Listings (big word for PPC) and was just...
Continue Reading Bonus! Business.com Adds Conversion Tracking
Recently we posted a survey that asked which second tier PPC search engine has generated the best results for you. The goal of this survey was to learn if PPC managers are venturing outside the realm of the “big 3”...
Continue Reading Results of Our Second Tier PPC Search Engine Survey
Google, Yahoo, and MSN are the dominate PPC search engines. Okay, Google is the really the dominate search engine and Yahoo and MSN try to keep up. However, there other PPC search engines that can generate results – but with...
Continue Reading Which 2nd Tier PPC Search Engine Gets the Best Results? Take Our Poll!
Here at PPC Hero, we generally talk about the Googles, Yahoos and MSNs of the world. With good reason too, that’s where the bulk of traffic is and where you should spend most of your time. However, sometimes it makes...
Continue Reading Vertical PPC Search Engines and User Intent
Welcome to our week long exploration of the tips and tricks necessary for increasing retail sales during the holidays! As we are all aware, Black Friday and the following weeks are well, BIG. Big enough to be recognized as the...
Google AdWords and Yahoo Search Marketing comprise approximately 82% of search traffic. Therefore, we focus approximately 82% of our articles toward these two search engines, logically. Today, I am going to take a diversion and discuss optimizing your advertisements for...
Continue Reading Get More Business on Business.com: How to optimize your business.com campaign
Recently, I wrote about diversifying your search marketing campaign and exploring new territory. Initiating search marketing campaigns in a handful of alternative search engines can be beneficial for numerous reasons (see list of said reasons in previous post!). However, in...
Continue Reading Has AdBrite Worked Well For You? If So, Share Your Secret!
Giving your AdWords or Yahoo account a jolt is a good start to revitalizing your PPC campaign, but that doesn’t have to be your only strategy. I know it’s difficult to get out from under the shadow of AdWords but...
Continue Reading Diversify Your Campaign and Explore New Search Territory
So, I had a conversation with my Ask.com customer representative yesterday and I couldn’t help but come to this conclusion: Managing an Ask.com campaign is like flying blind, and by blind I don’t mean that you can’t see where you’re...
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