These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission,...
Conversion Rate Optimization
Putting The Focus On Conversion Rate Optimization
The focus on CRO will increase by 79% in the coming year.
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Average Conversion Rate: What’s Average, Anyway?
What conversion rate should you be realistically shooting for and is it a good one? This question is so difficult because it’s so entirely relative.
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How I Raised My Conversion Rate By 400% In 6 Days (And Why These Numbers Count)
You need to give your PPC landing page claims some teeth and make them real to the user
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Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
I want to build on and explore specific tactics you can use to capture abandoning users in your PPC campaigns.
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The Importance of PPC Landing Pages
In the world of marketing and advertising, landing pages are typically tailored toward a specific purpose and designed to guide visitors toward your conversion goal.
5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
A new technology called exit-intent exists to help marketers re-engage abandoning visitors with a last-second offer.
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What Is Conversion Rate?
Measuring conversion rate is one way to provide the direct actions of a visitor and develop actionable insights.
Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!
What happens after the click is just as important as what happens before the click, but there’s way more to conversion rate optimization than just the technical side, like button color and layout. It’s also about the experience. Searchers are...
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Conversion Matters: Getting Started With CRO [New Webinar!]
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never...
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[Webinar Recording] Landing Page Games: Science vs Magic
In this new contest from PPC Hero, participants were pitted against each other in two brackets, the science bracket and the magic bracket. The first round was the reader vote where YOU got to decide who advanced to the final...
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The Top Women in CRO (Who Should’ve Made Our List)
As most PPC Hero readers know, every year we put together a list of the Top 25 PPC Experts, and in true PPC fashion, we rely on formulas and algorithms, not our opinion, to define what “influential” truly means. Inevitably,...
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