Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers...
Continue Reading 5 Options to Ensure Accurate PPC Conversion Tracking
In PPC, your job doesn’t stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you’ve wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing...
Continue Reading [Webinar Recording] Make Them All Click! Fail-Safe Ways To Convert Your Leads
When you get so many PPC Heroes together in one place, things are bound to get interesting. Hero Conf 2014 in Austin was incredible and we’re still reeling from the overwhelmingly positive response. We’ve decided to channel that energy into...
Continue Reading Hero Conf Tackles Conversion, and You’re Invited!
When you get so many PPC Heroes together in one place, things are bound to get interesting. Hero Conf 2014 in Austin was incredible and we’re still reeling from the overwhelmingly positive response. We’ve decided to channel that energy into...
Continue Reading Hero Conf Tackles Conversion, and You’re Invited!
In PPC, your job doesn’t stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you’ve wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing...
Continue Reading [New Webinar with Unbounce!] Fail-Safe Ways to Convert Your Leads
What happens after the click is just as important as what happens before the click, but there’s way more to conversion rate optimization than just the technical side, like button color and layout. It’s also about the experience. Searchers are...
Continue Reading Smoke Your Competition: 14 Ways To A High Conversion Rate [Webinar Recording]
If you care about your conversion rates, you know that every marketing campaign needs a dedicated landing page. This is especially true when it comes to PPC where you're paying for every click.
Continue Reading Eight Steps to Craft the Ultimate PPC Landing Page
“If you look at a good PPC account and it’s not converting, in 99% of cases, the landing page is the problem.” – Brad Geddes, Certified Knowledge Landing pages are crucial to a PPC campaign. Your traffic needs to end...
Continue Reading The Ultimate Guide to PPC Landing Pages – New ebook!
Last week I flew west to San Francisco to attend the very first OptiCon. OptiCon is Optimizely’s brand new conversion rate optimization conference. Experts from many different companies took the stage to talk about their work and shed a little...
Over the last few months, I have been working with my lead generation clients to help improve their click to lead rates. As we rolled out new landing pages and saw lead volume increase significantly, I started to ask the...
Continue Reading The Rest of the Story: Converting Leads to Sales
We love to talk about Conversion Rate at PPC Hero. Our job doesn’t stop with acquiring traffic; we have to make sure that traffic ends up doing something of value – otherwise we’ve wasted our money. That part, however, isn’t...
Continue Reading Optimize PPC Conversion Rates Without Touching a Landing Page
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click...
Continue Reading #ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
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