Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results.
Continue Reading 5 Must Watch PPC Reporting Metrics For Small Businesses
There are multiple ways of diagnosing a high CPL, however, these are a few quick and relatively easy ways to figure out why your costs are rising.
Deciding whether or not you should segment campaigns by match type can be daunting. Get tips on when it's worth segmenting your account and what results can be expected once you gain control over spend per targeted match type!
Continue Reading How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
Google just announced the end of average position. Find out why there is no reason to panic and what our predictions are for what will happen next.
How is the post-click experience different from the pre-click? Get the answers here with the 5 most important elements to an optimized post-click experience.
Continue Reading 5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization
Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help!
Explore how online user behavior is a crucial component of being able to take your PPC strategy from average to expert!
Continue Reading The #1 Way to Take Your PPC Strategy from Average to Expert
Learn how we developed our competitor strategy by creating a safe space for a competitor search campaign and here’s a hint, it involves a lot of negatives!
Continue Reading Paid Search Competitor Strategy – A Negative Keyword Twist
Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks.
Continue Reading Bing Ads Platform Integrating With Yahoo & AOL Search
Explore a few ways to take action in your account to reduce PPC spend without having to turn out the lights on your campaigns!
Continue Reading Ways to Reduce PPC Spend Without Turning Out the Lights
Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!
Continue Reading Google’s New Ad Position Metrics: Rethinking Average Position
A slow start to the holidays doesn't doom you to full season of PPC failure. Take a second to collect your thoughts, analyze the data, and set the strategy for where opportunity exists.
Save time and Become the Hero with updates from PPC Hero in your inbox!
