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What Happened When We Paused PPC Brand Campaigns
Should you bid on brand keywords? Explore what happened after we paused brand campaigns!
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How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is...
Get To Know Your Customer Better with Detailed Demographics
Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.
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PPC Testing: Your Key to Innovation
Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.
Moving Pieces: Thinking About PPC Strategy
Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond?
Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
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How To Use The Bing Overview Tab To Optimize Your Account
Explore the recent enhancements that Bing Ads has made to inline download and the Overview tab! Get insights that tell a story of how your account is performing.
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All The Bing Ads Tracking Updates You Need To Know In One Place
Get the latest on two important tracking updates happening in Bing Ads!
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The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
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High CTR? Low Conversion Volume? Where’s The PPC Disconnect?
Struggling with PPC and converting clicks into customers and sales? Learn the importance of targeting those with a realistic intent to purchase.
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How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
Explore how ad customizers were utilized to decrease a client's CPL by 34%.
Continue Reading How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
