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Getting To The Point – How To Create Actionable PPC Reports

July 5, 2017 By Rachael Law

Learn how to build insightful reports that drive action items for your PPC accounts.

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PPC’s Future: Machine Learning And How To Adapt To This New Dynamic

June 29, 2017 By Jeff Baum

Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!

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Why You Need To Be Applying Negative Bid Modifiers

June 28, 2017 By Stephanie White

Adding negative bid modifiers can reduce the amount of spend applied to under-performing settings and allow more budget for what is working.

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Finding Seasonality In Your PPC Accounts

June 27, 2017 By Jacob Fairclough

Learn how line graphs, heat maps, and scatter/box-whisker plots can help with finding seasonality in your PPC account and start making better decisions!

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3 Ways To Improve B2B Lead Quality

June 26, 2017 By Michael Knight

Boost PPC lead quality through these 3 tips for B2B marketers.

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Bing Ads Releases New Audience Features

June 21, 2017 By Danielle Gonzales

Bing announced two new open betas, In-Market Audiences and Custom Audiences. These targeting options intelligently leverage customer data, enabling marketers to serve better ads.

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Bing Ads Expanded Device Targeting Just Got Better

June 14, 2017 By Bri Saxman

Bing Ads advertisers can opt out (set to -100%) from displaying ads on desktop. The new range for desktop is now in-line with the rest of the devices at -100% to + 900%. Learn more!

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