“Lead Nurture” is, by no means, a new term in the marketing world, however, it is a topic that has been trending in the marketing world lately, especially in PPC.
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The Complete Google AdWords Shopping Campaign Settings Breakdown
When it comes to paid advertising, Shopping can be one of the most intimidating and complex initiatives to tackle. Check out the step by step guide with descriptions and best practices for AdWords Shopping campaign settings.
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Making The Case For The Customer Journey As An Important Piece Of The Digital Puzzle
A customer-centric approach to digital marketing can transform your conversion rates. Get tips and walk through our campaign results.
5 Lessons Learned From Running International PPC Accounts
While best practices and principals are very much unchanged, there is certainly a learning curve that comes to perfecting strategy in each unique market.
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A Guide To AdWords Location Targeting In The United States
Learn more about the US geo targeting options available in AdWords and start minimizing wasted ad spend!
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Always Remain Congruent In Your PPC Efforts
See how aligning your client’s message through the initial search to the landing page can help increase your conversions.
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First Impressions Of The New Google AdWords Dashboard
I started working with a new client and was delighted to find that the interface automatically reverts to the new AdWords dashboard. Read about my findings!
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Gain Deeper PPC Insights With The User Explorer Report
Do you ever wish you could get more granular data in Google Analytics? Enter the User Explorer Report.
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Vote Now For The 2017 Top 25 Influential PPC Experts!
The time to VOTE for PPC Hero's annual list of the Top 25 Most Influential PPC Experts for 2017 is now.
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How To Get Big Wins In Your AdWords Account
As AdWords advertisers, we tend to obsess over the big wins. However, many small wins can lead to significant improvements in performance over time.
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Thoughts About PPC Conversion Tracking
Conversion tracking plays such an important role in measuring the success of paid search performance. Here are some tips to ensure tracking is correct.
How To Deal With Lost Traffic When Launching A New Website
Get tips and insights on how to recover from a loss in PPC traffic after you launch a new website. Get on the road to recovery!
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