I see three AdWords features that are frequently underutilized: income level targeting, ad rotation settings, and demographic bidding.
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A Guide To Bing Ads Shopping Campaigns
Learn the basics of Bing Shopping including setting up your Bing Merchant Center, your shopping catalog, and your first Bing Shopping campaign.
Fight Click Fraud In Your Bing Ads Lead Gen Accounts
Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud,...
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Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs.
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Avoid These Common PPC Shopping Strategy Mistakes
Avoid these common strategy mistakes to develop a sophisticated Shopping campaign structure and increase overall performance.
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Navigating Location Based Bid Adjustments In Bing
Interested in further building out your bidding strategy? If you serve ads across the country, or world, this new Bing Ads tool could help.
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Google Shares (A Little More Of) The Reins On DSAs
Get tips on how to gain more control and optimize your dynamic search campaigns with Google's most recent updates.
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How You Can Generate More Conversions For Lead Generation Accounts
Level up your ad game by using ad customizers and optimizing your geo-targets for lead generation clients, especially for an educational vertical.
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Your First Look At The Impact Of Google’s Exact Match Update
Google has changed how exact match keywords are triggered. See what the updates are and what type of performance we have seen early on.
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Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
With the rules changing again on exact match, here are 3 ways to adjust your campaigns to alleviate changes to the keywords and search terms reports.
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Why PPC Clicks And PPC Sessions Never Match
There are many reasons why Analytics clicks and sessions don't match. Read on to find out why.
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How To Evaluate Your PPC Ad Rotation Settings
Learn what options you have for PPC ad rotation and how to quickly identify opportunities.
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