We'll showcase an application of Google Sheets to solve a problem in a way that saves time while revealing actionable insights.
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Going Old School: Why Audio Is The Next Logical Step In Your Digital Strategy
Learn why digital audio advertising should be included in your strategy and leverage another way to reach potential customers while they are on the go.
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Why We Need to Start Talking “Share of SERP”
If you've been keeping an eye on recent digital marketing trends, you've probably heard of omni-channel. You may think of it as the future of digital marketing.
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New PPC Account Analysis For Beginners
Review this guide on where to start with a new account. What should you audit and which analysis should you perform?
What Not To Do When Implementing New PPC Features
Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up.
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Is Your Website Your Own Worst Enemy?
In this post, we'll look at factors that are negatively impacting your website and give you solutions to remedy the problems.
Increase Your PPC Conversion Rate With Income Targeting
Income level demographic targeting can improve bottom of the funnel performance by increasing conversion rate and lowering cost per acquisition.
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3 Ways To Use ROAS In PPC Lead Gen Optimization
PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.
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Bing Reporting Features And The Pep Talk You Need This Week
In agency life, you most likely manage multiple accounts. So how do you identify which of those accounts need optimizations in a quick and convenient way?
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How To Use Adwords Campaign Drafts And Experiments
Using Google’s Campaign Experiments and Drafts is a great way to test something new with a smaller portion of traffic.
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Google To Let Advertisers Use Search Data For YouTube Ad Targeting
As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions to reach customers across screens in more effective ways.
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4 Red Flags Of Ineffective PPC Account Structure
Account structure is a major indicator of account health. Red flags of ineffective structure can be seen via quality scores, reporting, and keyword performance.
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