Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach!
Continue Reading Broadening Your Paid Search Marketing Strategy
Search
The Evolution of Voice Search (and what it means for PPC)
Purna Virji shares insights on the evolution of Voice Search and how PPC pros can evolve to remain relevant and in-demand.
Continue Reading The Evolution of Voice Search (and what it means for PPC)
The Greatest PPC Comeback of All Time?
Attention football fans! Take a journey with Lauren as she walks through a PPC comeback story including football metaphors!
How To Use AdWords Ads IF Functionality
We will cover what IF statements are, what they can do, and how to set them up in your account for success.
How To Use The Bing Ads Campaign Planner
The insights provided in the Bing Ads Campaign Planner are especially helpful when creating a strategy for segmentation of campaigns and ad groups.
Why You Need To Diversify Your PPC Marketing Mix
Get tips on how to diversify your PPC marketing mix and safeguard your account from unexpected shifts in the marketplace!
Continue Reading Why You Need To Diversify Your PPC Marketing Mix
New Bing Ads Extension Scheduling Is Here And It Will Make Your Day
Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered.
Continue Reading New Bing Ads Extension Scheduling Is Here And It Will Make Your Day
Expanding Your PPC Coverage Beyond Google And Bing
There is plenty of value to be found within search's alternative options. Furthermore, increasingly complex purchase paths call for expansion outside of search.
Continue Reading Expanding Your PPC Coverage Beyond Google And Bing
Ensure Bing Ads Are Part Of Your PPC Efforts
Did you know that Bing accounts for roughly 1/3 of the paid advertising search market at 31%? To be a comprehensive paid search marketer you have to be on Bing.
Continue Reading Ensure Bing Ads Are Part Of Your PPC Efforts
5 Steps To Cross-Account Analysis Superhero Status
Follow these five steps to make sure your PPC data analysis leads to hero status.
Continue Reading 5 Steps To Cross-Account Analysis Superhero Status
How To Use The Attribution Model Comparison Tool
Understanding your customers' buying journey is a complex task, but it is worth exploring to understand how they typically shop.
Continue Reading How To Use The Attribution Model Comparison Tool
5 Tips For The Travel PPC Marketer
I’m going to focus on 5 vital tips for travel marketers. From competitors to seasonality, we have experienced the ups and downs and want to share our experience with you.
