I am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier.
Continue Reading Using Business Data Feeds To Implement Marketing Psychology Principles in Your Ads
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world - where the preparation for the largest sales days of the year begins early.
Continue Reading Seasonal Bidding Methods: Holidays Already?
The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of...
Continue Reading ETAs Ruined My Ad Tests (& How We Can Overcome This)
Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost...
Continue Reading Weird Science: A Lesson In Failed Experiments
Acquiring conversions requires an ongoing conversation that takes place across a series of moments. These moments are defined by Google as ‘micro-moments.’
Continue Reading How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion
If you haven't been paying attention, Bing Ads has recently released a slew of updates. Many of these updates follow the AdWords train and should be welcome by PPC professionals.
Continue Reading Be In The Know About The 4 Latest Bing Ads Updates
Today, I am going to walk through how to set-up Yahoo Gemini, from choosing the right campaign to tracking.
While a deep dive is helpful, you can often identify AdWords issues with a few easy steps. If you can commit 30 minutes, you will make decent headway.
Continue Reading 30 Minutes To Peace Of Mind – How To Identify AdWords Performance Issues
Coming soon: another way for developers and publishers to promote app installs. Search Ads for App Store will open to U.S. advertisers beginning October 5, 2016.
Continue Reading Apple Introduces Search Ads To The App Store
Determining your need for hour of day modifiers can provide extremely competitive returns based on time invested in implementing.
Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you.
Continue Reading Should You Be Creating Device Specific Campaigns?
I will review common themes that I see in either prospective clients, new clients, or accounts that are red that aren't living up to their potential.
Continue Reading Why Your PPC Account Isn’t Living Up To Its Potential
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