Although it isn’t going to bring results as quickly as a PPC campaign (and you can even use these methods for PPC), you can’t go wrong with a good old organic traffic campaign running alongside your ads.
Continue Reading Balancing Volume, Competition, And Intent To Find The Right Keyword
Advertising policy changes, especially from Google, shape the future of our industry and set moral standards for all corporations.
Continue Reading How AdWords’ Policies Are Shaping Corporate Responsibility
Now that expanded text ads have rolled out to Google and Bing, it is important that you evaluate your efforts thus far in order to start Bing on its best path.
There are many different methods for expanding your PPC campaigns and in this blog, I will explore several options, weighing the pros and cons of each.
DSA and Shopping campaigns act as ongoing keyword research tools, but how do we go about extracting queries in an effort to utilize elsewhere?
Continue Reading The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
Continue Reading 3 Questions You Need To Answer Before Beginning Paid Advertising
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
Continue Reading Road Trip – 5 Tips For Creating International Campaigns
Setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list.
Continue Reading Discover 3 Levels Of Geo Targeting For Beginners, Intermediates, & Experts
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter is, it depends.
Continue Reading What’s In A Name? Building Powerful Product Titles For Ecommerce
Google updated the AdWords Community on the state of the Keyword Planner tool and the response from several advertisers was quite dramatic.
Continue Reading Google Announces Controversial Updates To The Keyword Planner Tool
Nearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them. Learn how to successfully capture that mobile traffic through Bing.
Continue Reading 3 Tips For Better Mobile Advertising On Bing Ads
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever.
Continue Reading Google’s Not Selling Your Products Like It Used To
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