You can do better with your PPC landing pages. I’m going to provide you with three new mindsets to enable you to whisk your visitors off into conversion land with ease and delight.
Continue Reading It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
Creating a separate brand campaign is only the first step in ensuring that you are writing the most relevant ads for searchers, and consequently, making sure you aren't paying more than you should.
Continue Reading Can You Be Squeezing More Out Of Your Brand Campaign?
AdWords recently announced several updates on how Smart Bidding works. Read how these changes and increased transparency can help advertisers improve bid efficiency.
Continue Reading Be In The Know About Upcoming Improvements To AdWords Automated Bidding
The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.
Continue Reading Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants may be for you. If your organization qualifies, you can receive $10,000 USD a month...for free.
Continue Reading Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
Over the past 6 weeks, we have been lucky enough to experiment with expanded text ads, and frankly, I’m not impressed with their performance.
Continue Reading Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
How spectators consume sporting events and a massive expansion in the digital space will prove to shake up who and how advertisers reach their audiences.
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
Continue Reading View Ad Creative Through The Eyes Of Your Searchers
The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.
Continue Reading How To Analyze Time-Of-Day Performance For Luxury Products
We'll be talking about tips for setting up your expanded text ads for success and how to measure performance. Let’s all get woke.
Although promotions don’t guarantee greater revenue to advertisers, they serve to engage target audiences and reduce barriers to conversion.
Bing Ads Editor (BAE) for Mac has long been the most highly requested feature on the Bing Ads user forum. Now it is here!
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