Learn how DKI Ads helped to not only improve CTR but also improved key metrics such as impression share, impressions until conversions and lowered CPCs.
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How I Cut Costs By 20% Using Monthly Bid Schedules
Similar to AdWords ad scheduling, monthly bid schedules are an effective way to maximize conversion rates that may fluctuate throughout the month.
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How To Use AdWords Attribution Models
We’ll discuss the recently introduced AdWords attribution models and how you can give the right amount of credit to each ad, click or keyword that led to a conversion.
Behold The Hidden Feature Of Custom Labels
Custom Labels can benefit your PLA Performance beyond structuring and bidding. Due to a technical constraint custom labels are historicized and can help you to get deep insights about your inventory.
Treat Bing Like A Special And Unique Snowflake
Given the unique audience within the platform, account managers are wise to optimize and update their strategy based upon distinct features offered by Bing.
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No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
In instances where clients aren't tracking conversions or conversions just don’t happen all that often, we have to get creative in how we think about performance and optimization.
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The 4 Mobile App Campaign Types You Need To Know
Let's go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile device forever.
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How To Excel Your Search Query Reports
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.
The Coolest AdWords Feature You Aren’t Using
For those who have been on the fence, creating dynamic ads is a great way to stand out from your competition while also including highly relevant information.
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Google Goes All In With Location Based Paid Search
In late May, Google released updates related to location based searches. Google is testing a variety of formats in which the ads may appear.
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Expanded Text Ads Extending Into Bing
Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.
What You Should Expect From Expanded Text Ads
Google announced that advertisers will now be able to write longer, more detailed ad copy. Find out what it means for you and what to expect.
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