AdWords recently introduced Smart Goals for advertisers who are not using conversion tracking. Read on to find out more about this feature.
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Treat Your Bid Management Like Your Daily Fantasy Players
When coming up with my latest bid strategy ideas I came up with direct ideas from how player analyses are done in an attempt to maximize points on daily fantasy sports sites.
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Paid Search Budgeting For 2016: Estimating Your Best Budgets
An undeniably vital time for each and every single one of us is the deadline for next year's paid search budget. Read how to make accurate projections.
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Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past.
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3 Steps For Troubleshooting Conversion Tracking Issues
The three major issues with conversion tracking are communication, implementation, and evaluation. Learn how to fix them!
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5 Things You Can Do Today To Improve Account Performance
The items listed in this article are tasks that you can do today to find opportunities for paid search optimizations.
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Using PPC Strategy Roadmaps
In this whitepaper, we'll go through our roadmap process and provide detail about how to use this document as a springboard for productive conversation.
Meeting User Expectations: The Good, The Bad & The Ugly
A main focus of CRO is making sure users aren’t left confused or wondering where they are when they land on a page. We’ll look at a handful of examples and discuss how user expectations are or are not met.
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When Should You Create New Campaigns?
There are many reasons why it makes sense to create new campaigns. Read on to find out more!
It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
Do you enjoy English? Do you enjoy Statistics? Do you enjoy Graphic Design? If you answered yes to any of these, then there is a position for you in PPC.
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How To Create Better Ad Extensions At The Ad Group Level
When and how should you utilize ad extensions at the ad group level? Read on to find out.
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How To Optimize For Velocity
You receive quality leads, but by the time you call them back these leads have either forgotten about your business or have gone with one of your competitors. Learn what steps to take to optimize for velocity.
