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How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Read this case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy.
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PPC Account Audit Survival Guide: Part 1
There are many reasons why you might want to perform a PPC account audit. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface.
On The Road Again – Using Strategy Roadmaps To Drive Client Success
When starting off with a new client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development.
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Naming Your Campaigns: The Unsung Hero of PPC
Are your PPC campaign names confusing and disorganized? Check out this post where we discuss saving time with a naming strategy.
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How to Build a Solid CRO Strategy
With new clients, new websites, and concluding of previous tests, the need for a testing and CRO strategy never stops being important. Creating a structured plan for your Conversion Rate Optimization strategy will align the goals and ensure the process...
5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Are you confident the conversions being reported in your account are correct? Each PPC platform reports conversions slightly different and if you’re not clear on how your conversions are reporting, you could be optimizing toward the wrong conversion metrics.
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PPC Strategy Through Expansion And Reviews
Not only should communication be clear and transparent, there should be creative strategies, fresh insights continuously attained, and market expansion ideas.
Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your...
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A No-Nonsense Pros And Cons List For RLSA Implementation
If you decide to start using RLSA you can set them up in one of two ways. This PPC post will cover each method and the pros and cons of each.
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Are Your Ads Showing Where You Think They Are?
While geographic targeting is certainly beneficial, the default settings might not be exactly what many advertisers think they are.
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Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization
Dynamic Search Ads are a nice, ancillary way to provide your clients additional paid search traffic.
