Explore Twitter Ads conversion tracking and the proper way to implement UTM parameters in order to get precise performance data.
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Social
Why Digital Channel Expansion Is Key To PPC Success
Explore why expanding into other digital marketing channels is important to the overall success of your paid advertising campaign.
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Making The Case For A Video First Facebook Strategy
Time spent watching videos on social is skyrocketing. Facebook predicts 75% of all mobile data will be video by 2020. Time to create a video first strategy.
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New to Twitter Ads? Get the Scoop on Targeting Options
Sharpen your social advertising knowledge and skills by understanding Twitter Ad targeting categories.
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Faster, Easier Mobile Lead Generation with Social Lead Ads
Explore how lead ads work, what effects they can have on mobile conversion rates and next steps for rolling out campaigns across social channels.
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Adding Facebook Ad Block Lists
Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.
Creative Options for Twitter’s Promoted Tweets
A breakdown of the types of promoted tweets available in Twitter Ads. Bonus tip included!
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Facebook Custom Audience Targeting Updates
Learn about the most recent updates to Facebook's engagement remarketing audiences and get tips on how they can be used.
4 Audience Targeting Tactics For Facebook App Install Ads
Get tips on audience targeting tactics for Facebook app installs! Consider ad testing by hobby, by profession, by app behavior, and by nothing at all.
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Master List of the Best Ad Tech Platforms for PPC
The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring...
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What’s Happening in the World of Paid Social? 2017 Insights and Predictions
In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid Social 2017 and Simply Measured’s 2017 State of Social Report.
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Facebook Ads For B2B: Presenting The Right Content At The Right Time
Proper content for an audience is the key to B2B Facebook ad success. Learn tips for creating better B2B ads.
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