Facebook should be a part of every digital marketing strategy. Learn how to use Google Analytics to make a better, quantitative case for paid Facebook efforts.
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Social
Troubleshooting Facebook Advertising: Don’t Forget The Pixel
The pixel is critical for ad performance. Get tips that will save you time in troubleshooting your Facebook advertising!
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Pinterest’s Audience Reach Is More Diverse Than Ever
Pinterest is for anyone that’s planning for future life events, no matter how significant or mundane. With over 175M active users, it’s time that advertisers stop pushing Pinterest to the side.
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Tips For Using Facebook Lookalike Audiences
Lookalike audiences can be a great way to put some of Facebook’s automation tools to use and can yield good performance.
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PPC Audience Targeting From Google To Social
One major issue we have with clients is how and where to expand into paid social. My recommendation is to start with what you already know and trust - audiences from paid search!
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Perform Better Analysis With Facebook Integrated Tools
We're going to look at some tools Facebook provides that help with advertising within the platform, but can also provide general analytics usefulness outside of Facebook.
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Guide to Facebook Advertising for Big Brands
While many brands create pages, and run paid advertising within Facebook to promote their brand, they don’t always know where to turn to get the most value from those efforts. In this guide, a brand can expect a better understanding...
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5 Tips for Measuring Social Ad Success
Dive into ways businesses can use to help measure the success of social media ad campaigns. Facebook, Twitter, Google Analytics tips and more!
5 Steps To Master Facebook Projections NOT Predictions
Learn how to master Facebook projections including budget, reach and even estimated conversions in 5 easy steps.
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The 7 Things You Wish You’d Known About Facebook
Interested in Facebook advertising? I present you with 7 caveats you’ll be glad you know as you master the art of Facebook advertising.
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Facebook Mid-Roll Ads Might Need A Re-Roll?
Facebook is testing mid-roll ads in select publisher’s videos in an effort to grow revenue from videos posted to the site.
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5 Facebook Tools You Can’t Live Without
While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a complete list, but rather a...
