Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up.
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Increase Your PPC Conversion Rate With Income Targeting
Income level demographic targeting can improve bottom of the funnel performance by increasing conversion rate and lowering cost per acquisition.
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Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
Facebook and Twitter are both betting big on video in 2017. Yet, their video ad completion rates and engagement rates are miles apart. See the results!
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3 Ways Facebook Automation Can Help You Manage Ads
Learn about 3 Facebook automations that can help you better manage your ad campaigns.
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2017: The Year You Launch Your Video Ads
Get tips on how to navigate the Facebook and YouTube video platforms, optimizing video ads and tracking success!
Reengage Customers With Facebook Messenger Ads
Facebook introduced two new ways for advertisers to expand reach and increase engagement: Messenger as News feed destination and Sponsored Messages.
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3 Tips To Better Understand Your Facebook Audiences
Learn how to use the Facebook Audiences dashboard, Overlap Tool, and Audience Insights to understand your Facebook audiences.
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6 Digital Marketing Strategies You Need To Know
If you work in digital marketing, you need a base understanding of all of the subcategories in order to excel in your specific area.
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Get Started With Instagram Ads In 4 Simple Steps
The research is in and social pay-per-click ads are on the rise for 2017. While Facebook is starting to plateau for some, Instagram is just getting started.
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The Ultimate Guide To LinkedIn’s Ad Units
Interested in advertising on LinkedIn's PPC platform? AJ Wilcox's ultimate guide to LinkedIn's Ad Units is here to help!
My 2017 PPC Platform Wish List
2016 was full of PPC platform updates. We have some expectations for 2017, but which updates do you want most?
Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
It’s that time of year when we all get a little bit retrospective. Maybe it is the changing of the seasons. Maybe it is the prospect of returning to one’s home for the holidays. The snow. The spirit. We look...
Continue Reading Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016
