Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend...
Continue Reading How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
There are a lot of great reasons why travel businesses should be running Pinterest ads, but here are our top 4.
Continue Reading Top 4 Reasons Hanapin Loves Pinterest Ads for Travel
This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it.
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are...
Pinterest, as a relatively new advertising platform with promising potential, is the perfect place to start diversifying your digital strategy.
Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea.
Last week, we asked a panel of paid social pros to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights.
Are you just getting started with Facebook Ads? If so, we've got some handy resources to help you launch your first campaign.
If you're planning your 2020 marketing budget, there are a lot of paid media trends you should be considering.
Continue Reading The Future of Paid Social: Is Your Marketing Team Ready?
Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. New releases on Pinterest Ads and Apple Search Ads have now been added to the Academy!
Continue Reading New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
Understand Facebook's dynamic creative feature, how it works, how to set it up, best practices, and real-world results with positive impact.
Continue Reading Facebook Dynamic Creative: Level Up Your Ads
Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out,...
Continue Reading Midwest Digital Marketing Day: Free Day of Training On July 25th
Save time and Become the Hero with updates from PPC Hero in your inbox!
