15 things Facebook should change about Ads Manager to make it a better and more efficient platform for advertisers.
Social
How to Lower Your Cost Per View for LinkedIn Video Ads
We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!
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LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
4 Facebook Ad Time Saving Tools
Four tools you need to be using in Facebook advertising to save time and help focus your attention where it really matters.
What Advertisers Can Learn From Facebook’s Rough Quarter
While Facebook’s recent poor showing is not catastrophic for the platform, advertisers should audit their own advertising practices in light of the privacy and advertising concerns that contributed to the tech giant’s decline.
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Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
In this blog post, we’re going to talk briefly about the benefits of Facebook Lead Ads! Take a look at how we used them to increase lead flow and lower CPL.
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3 Tips to Building Good Lookalike Audiences in Facebook
Learn how to build top performing lookalike audiences in Facebook.
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An Introduction to Advertising on Facebook Marketplace
Get an introduction to advertising on Facebook's Marketplace and how to best utilize the placement.
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Facebook Ads Auction: How Does It Work?
Curious as to how Facebook Ads Auction works? Get a breakdown of the auction components to get a better understanding.
New Research! The State of Paid Social
In our new 2018 State of Paid Social report, we share the latest data on paid social advertising trends in a variety of networks including Facebook, Linkedin, Instagram, Pinterest, and Youtube, collected from over 400 marketers at brands and agencies.
Facebook Ads Manager: Updates Wish List
Struggling with navigating the new Facebook ads manager set up? Check out a list that Lara would like to see updated in the new ads manager!
Facebook Split Testing 101
Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.
