To me, the best tool we have available in AdWords to view buying cycles is the Top Paths report. With a little organization, it can become one of your top resources you use to review performance.
Continue Reading Get Critical Funnel Insights With The Top Paths Report
The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.
Continue Reading Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You may want to explore another option - Google Data Studio.
Continue Reading Create Visually Appealing Reports With Google Data Studio
We’ll discuss the recently introduced AdWords attribution models and how you can give the right amount of credit to each ad, click or keyword that led to a conversion.
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.
For those who have been on the fence, creating dynamic ads is a great way to stand out from your competition while also including highly relevant information.
Continue Reading The Coolest AdWords Feature You Aren’t Using
There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more!
Continue Reading Don’t Be Afraid To Create Your Own Metrics To Judge Success
Creating meaningful reports require that you know your audience and what they fill find most important. Learn how to create better reports.
Search Query Reports (SQRs) can be overwhelming. Learn how to use pivot tables in Excel to complete an SQR in under 10 minutes.
We will take you through a list of keyboard shortcuts, advanced shortcuts and hacks, best practices and tools that are sure to make you an Adwords Editor guru.
AdWords filters help me quickly identify performance trends and reduce the time it takes to make actionable decisions.
Continue Reading How To Use AdWords Filters To Improve Account Efficiency
A step-by-step guide on how to create snapchat geofilters, why to use them and results from our Hero Conf campaign.
Continue Reading Snapchat Geofilters: A Valuable Marketing Tool
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