Automation can send a stream of alerts whereas custom automation can send alerts at the right time based upon factors account managers know about accounts.
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Tools
Helpful Excel Functions For Building URLs
Building URLs is a common pain point for marketers. Thankfully, we can take advantage of Excel or your choice of spreadsheet to efficiently implement.
[New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
In this toolkit you'll find basic resources and more advanced resources that will help you optimize for success and expand into other lucrative mobile PPC channels.
Google’s Search Rater Guide Shares How Google Ranks Websites
Google recently published a guide to train search raters. It is by far the most complete list of instructions that Google has ever openly published.
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4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
To better understand what happens post-click on social media ads, I rely on the Social Users Flow Report in Google Analytics to find insights.
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Implement Smart Goals Via Google Analytics
Smarts Goals powered by Google Analytics helps identify high-quality traffic and optimizes for those visits within AdWords.
Advanced AdWords Budget Script
Set AdWords budgets for accounts, ad groups, keywords, and ads. Maintain budget periods of days, weeks, or months. Never spend more than you intended.
5 More Excel Tips To Get You Through Your Workday
Excel is capable of doing so much more than what the majority of people use it for, so today we’ll go through a few features that are commonly overlooked.
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Understand Your User Flow: Creating Funnel Charts In Excel
There are often multiple steps along the pathway from visitor to purchaser. Funnel charts can help clarify the numbers to analyze performance by step.
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Creating Better Client Facing Reports With Excel
By taking the time to create an Excel template that you can plug data into, you can save precious time that you can spend on analysis and strategy.
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[Facebook Toolkit] New strategies & 500+ examples of Facebook ads!
New toolkit stuffed full of new strategies, new audiences, and ad examples that will help catapult your Facebook advertising efforts!
Continue Reading [Facebook Toolkit] New strategies & 500+ examples of Facebook ads!
Make Better Projections With Excel’s “What-If” Analysis
In this article, we’ll cover What-If analysis through Excel as a way of determining and analyzing projections.
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