In the fifth and final post of our automation and timesaving series this month, it’s all about the desktop editors and how they can work to your advantage. As pay-per-click account managers, we’re often pressed for time juggling several campaigns...
Continue Reading Using PPC Desktop Editors To Save Time & Streamline Your Workflow
This week the PPC Hero team is looking at the different ways you can automate PPC and save time. Yesterday Kayla Kurtz wrote about self-automation (a fancy way of telling you to get your business together!), and some essential time...
Continue Reading Bid Management Software Is The Future of PPC
Sadly, sometimes the success of a PPC campaign can boil down to time management. We’ve all been there- so much to do, and no time to do it. If you’re an in-house marketer with PPC responsibilities on top of everything...
By now I’m sure you’ve all taken the time to read PPC Hero’s update on Google’s new Auction Insights feature (see Google’s own blog otherwise). I’m also sure many of you took a couple of minutes to poke around with...
Continue Reading Top 5 ways to use AdWords’ new Auction Insights tool
Clutter is the bane of my existence and I’m convinced it always has been. Perhaps this is why I find myself in a career where structure and organization are so crucial to successful performance. As Account Managers, we are constantly...
Continue Reading Organize Like A Pro With AdWords Custom Labels
Welcome to the Google Analytics Test Lab! If you are just setting foot in the Analytics Lab for the first time, this is the place to start. To kick off our series this month, I will take you through your...
Continue Reading Google Analytics Test Lab: Ten Analytics Hot Spots
Today we are delighted to present an interview with Matt Van Wagner, the President and Founder of Find Me Faster. Matt will be presenting “Small, but Mighty! Winning Strategies, Tips and Tricks for PPC on Small Budgets” at Hero Conf...
Continue Reading Interview with Matt Van Wagner: Slugs, PPC Tools, and Small Business Strategies
Today, Google announced that automated rules are now available for use across multiple client accounts in AdWords’ My Client Center (MCC). We here at Hanapin Marketing use an MCC to manage multiple accounts, and I’m sure plenty of you out...
Continue Reading When/Why You Should Use Google AdWords’ MCC
Have a love/hate relationship with the adCenter editor? Us too. Read about how you can make up after a break up and your account will be better for it! Today's series post is about uploading negatives in bulk in a...
Continue Reading Love Me Tender: Uploading Negatives Into Bing
This week our PPC experts explored 5 different Ad Extensions to use with your Google AdWords accounts. Boost your click-through rate and watch your account grow with these amazing tips. Don't miss out on this series!!!
Continue Reading Ad Extensions In 5 Days Series: Wrapping It Up!
Do you have 5 or 10 minutes for an incredibly funny video? What if I promise you it will deliver not only one but three Facebook Advertising secrets? Or if I told you all those secrets were on display within...
As most of us are steeped in conversion tracking, either in the form of leads or ecommerce revenue, I thought it would be worth the time to take a look at the various types of data available in AdWords for...
Continue Reading Google AdWords Conversion Tracking Data Explained
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