So your client has one brand, but LOTS of different audiences in which to market that brand. How in the world are you going to reach all of them!? Chances are, you’re not. However, by thinking outside the box and...
Continue Reading Search Psychology – Using Creative Outlets for Writing Ads
Part of the fun of PPC management is that it’s as much art as it is science. However, understanding the intricate relationships between various elements of your account requires both experience and a good bit of time for data analysis....
Continue Reading AdWords Performance Grader: A Nice New Tool From WordStream
This month I am writing on a topic recommended by you! We’ve had a lot of submissions come in asking about how to use automated rules along with requests to provide examples and this post should give you what you...
Continue Reading 8 Steps To Creating AdWords Automated Rules
If you’ve chosen contextual targeting as your approach to the Google Display Network, Google’s Contextual Targeting Tool is your new best friend! This tool makes recommendations on how to structure a display network campaign and what keywords to target. Most...
Continue Reading PPC Hero Video Blog #3: The Contextual Targeting Tool
Looking for ways to expand your account? Who better to look toward for insight than Google itself? Google Insights is one of the newer tools in the Adwords interface, which, much like Google Trends, shows trends in searches.
Frequently running search query reports and refining your keyword exclusions is a great way to cut down on traffic that simply spends your money without achieving results. A negative keyword, if you need a refresher, is a term that can...
Have you mastered the art of creating and optimizing search campaigns? Are you looking for additional ways to generate traffic and leads? If so, then the display network is a great place to start. Google Adwords Display Network So what...
Continue Reading Creating Image Ads with The Adwords Display Ad Builder
As more consumers turn to the Internet for their holiday shopping, it’s important to be thinking about how to best stand out from the crowd. Google has created two features to help eCommerce sites promote their products using a data...
Continue Reading Stand Out From The Crowd By Utilizing Product Extensions and PLAs
Tomorrow is Thanksgiving, but today feels like Christmas. I have been reading about Google’s new contextual targeting tool for a few weeks and wanted to try it out, but it wasn’t available in our accounts. The powers that be at...
Continue Reading How To Use Google’s Contextual Targeting Tool
Many advertisers have run into this common problem—you can’t track the impact that your Adwords campaigns have on sales more than through the amount of clicks that your ads are getting
Now that Facebook and Bing have partnered, social search is becoming ever more prevalent. But when it comes to PPC, you can also leverage Facebook to market your products and services to a highly targeted audience. We’ve discussed the benefits...
Increase your click through rate using Bing's dynamic insertion. Here's a step-by-step guide with everything you need to know to get started.
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