The Google Adwords interface continues to become more and more user friendly. There is a section on the light grey bar under the main tabs within your account called Segment, and within that section there are multiple report views that...
Continue Reading Better PPC Management Using Adwords Interface Segments
The end of June, I wrote about the new experiment settings in Google AdWords allowing you to test different elements in your account to see if the changes really do improve performance. For instance, you can choose to lower your...
Continue Reading Google Experiment Settings Part 2 – the results are in!
If you’ve read the Google blog recently you’ll see that there are quite a few new tools being introduced to help us do our jobs better, and work more efficiently. So how can you tell which tools will help the...
Continue Reading Google Website & Conversion Optimizers & More!
In order to get the best results from your PPC campaign, it is important to always test new things. Test keywords, ads, settings, budgets, keyword bids, etc. - if it is something you can change, you should test a variation....
I don’t know about you, but I feel busy: all of the time. I can’t recall the last time I looked around at work and thought, wow, I’m done, I’ll have a Kit Kat. Mostly it’s all right, that’s okay...
Continue Reading Don’t Trust Your Brain: Managing PPC With Friends
Google provides marketers and site owners a range of great, free tools to perform keyword research. One tool that often flies under the radar of many PPC marketers is Google Trends. The value of a keyword research tool like Google...
Continue Reading Case Study: Using Google Trends to Discover New PPC Opportunities
One of the challenges of working in an agency environment is that, while it helps get the work done, multiple people touch an account, and you run the risk of creating inconsistencies. When you need to know that your data...
Continue Reading Using URL Tracking Parameters To Get More Out Of Analytics
The success of your PPC campaign depends upon finding the right combination of keyword, ad copy and ad position. The process usually starts with researching and compiling extensive, wide-ranging keyword lists. Next, comes building and launching campaigns with those keywords....
Continue Reading iSpionage – The Keyword research tool – Sponsored Post
After the announcement last week of The Yahoo! and Microsoft Search Alliance, I thought it would be helpful to take a look at the adCenter tools that are available, and how you can use them to help grow and optimize...
This article was written by John A. Lee, Paid Search Manager at WordStream Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords. Search engine marketing and profitability are two...
Continue Reading Expand Your Keyword Research Today with Two New Free Tools from WordStream
Wouldn’t it be great to know what keywords your competitors are using with just one click? What if with that same click you could also find estimated traffic and ad positioning or even see a list of your direct competitors?...
Whenever a new PPC tool is released, we try to do a quick review to let you know how it works and if it would be beneficial for your PPC campaign. Today, I’m going to explore the new Free Keyword...
Continue Reading Expand Your Keyword List for Free: How the New WordStream Keyword Tool Works
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