Ad Scheduling within Google AdWords allows PPC managers to control the days and times their ads appear. As the final installment of our time saving blog series, today we will discuss how you can save time and money by utilizing...
Continue Reading How Can You Save Time and Money When Managing PPC? Use Ad Scheduling in AdWords!
Google Analytics is unquestionably a great resource for your PPC efforts. That being said, it is also chock full of data and statistics. If you aren’t careful, you can end up spending long periods of time within Analytics, plugging away...
Continue Reading Don’t Dig Around for the Stats You Need in Google Analytics. Build Custom Reports!
As part of our five day series on saving time while managing your PPC accounts, today I’ll go over automated reports in Google and MSN AdCenter. These automated reports have saved me a ton of time in the past 2...
Continue Reading Get Your PPC Stats ASAP with Automated Reports in Google and MSN
Since this week’s topics are all about saving PPC advertisers time when managing their accounts, this one is a must-know-and-use strategy that will surely help save you time creating new PPC campaigns, ad groups or accounts as a whole. If...
Continue Reading Upload Your Google AdWords Campaigns into Yahoo and MSN adCenter in a Flash!
If you subscribe to Google’s Adword’s blog you probably saw this recent announcement. Google has launched a new keyword research tool, simply called the Search-Based Keyword Tool. At first, I thought this tool was just a revision or upgrade to...
Continue Reading Exploring Google’s New Search-Based Keyword Tool
Way back in January MSN announced a new adCenter add-in tool for Excel 2007 call Ad Intelligence. Recently, MSN adCenter announced that they are releasing this add-in for Microsoft Excel 2003. With this release more people are going to be...
Continue Reading My New Favorite Keyword Research Tool: MSN adCenter Ad Intelligence
With the release of Ad Planner, Google continues to expand the tools at your disposal that help locate new sites to target within your PPC campaign. You also have available the Placement Tool within the AdWords interface that can help...
A while back I wrote on how to take an export of your Google Adwords campaigns and use the Yahoo Third Party Converter Tool to bulk upload into Yahoo. While the process itself is fairly simple, a lot of people...
Continue Reading Tips on Uploading Google Campaigns into Yahoo
Apparently with Google, what you ask for is what you get! As a result of advertiser feedback, Google recently added a new feature to their keyword research tool that allows you to view the actual number of search queries per...
Continue Reading Google Now Including “Real Numbers” in the Keyword Tool Results
If you’re anything like me, you have a touch of the “ooh, shiny!” complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the...
Continue Reading Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
Today, MSN adCenter announced that their adCenter Desktop (Beta) is now ready for public testing. Basically, this is MSN’s version of AdWords Editor. This announcement makes me very happy. Admittedly, MSN never generates the level of results as Google or...
Continue Reading MSN adCenter Desktop Is Now Ready For Public Testing
I just got an update from my Google rep about the addition of account performance graphs that are going to be added in the next few weeks in the ‘my change history tool’. These new additions will show you how...
Continue Reading “My Change History” Tool Soon to Add Account Performance Charts
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