How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and...
Continue Reading 4 Steps To Saving Money & Lowering ACoS on Amazon Advertising
The Google Keyword Planner is a useful tool for every Google Advertiser. Learn more about the most recent updates!
Continue Reading Highlights From Google’s Keyword Planner Update
The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with...
Have you ever wondered how to increase your site speed or even considered that you need to increase your speed? Read here about the importance of site speed and how AMP pages can help!
Explore how to build an ad copy template in Excel that will save you time formatting and organizing proposals for your clients or boss!
Continue Reading How To Build An Ad Copy Proposal Template In Excel
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a...
Continue Reading Announcement! The 2019 PPC Hero Summit is March 6th
This PPC investigative report will give you a basic, fundamental understanding of APIs, enabling you to learn more about the advanced aspects of API.
There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help.
Continue Reading PPC Divination: Forecasting Uncertainty in Excel
Explore a few ways to utilize site search data in Google Analytics to give you new strategies to test in your awareness campaigns in Google Ads.
Continue Reading Utilizing Site Search Data to Improve Your Awareness Campaigns
Explore how to use Google Data Studio for Auction Insights reporting and gaining competitor insights.
Continue Reading Using Google Data Studio for Auction Insights Reporting
The best instrument for building PPC reports is Google Sheets query function. I will cover some of the most important initial items to learn when starting out.
Continue Reading Google Sheets Query Function Need-to-Knows For PPC
Yes, our second episode of Real Life PPC is in fact Stranger Things themed.
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