If you are new to PPC, new to Optmyzr, or new to creating reports, it can be difficult to know where to start. Explore how to create a report in Optmyzr.
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Tools
Remarketing to User Actions Instead of Page Visits
Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions.
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Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
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Spend Smarter: Identifying Account Opportunities
Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and also alleviates some stress.
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GMC Import Tool Now Available for Bing Shopping Campaigns
Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing.
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Facebook Dynamic Creative Tool: A Breakdown and How-To Guide
Facebook's new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests!
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A Buyer Persona Based Approach to Mapping Your Customer Journey
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
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Call Tracking Explained: Attributing Offline Sales to Online Marketing
Explore what call tracking is and the importance of being able to obtain insights into which marketing activities are driving phone sales.
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Grow Your Business with a Chatbot
27% of marketing executives plan to consider the use of a chatbot as part of their 2018 marketing plan. Gain a greater knowledge of how chatbots work and how you can increase visits and engagement with your brand.
How To: DoubleClick Search Formula Columns
Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization.
3 Essential Excel Formulas to Automate PPC Reports
Explore 3 easy to learn Excel formulas that can help automate almost any PPC report and start implementing them into your daily routine immediately.
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Landing Page Elements that Optimize the Post-Click Experience
Explore landing page elements that lead to an optimized post-click experience and start improving conversion rates!
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