Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.
A/B Testing
Facebook Dynamic Creative Tool: A Breakdown and How-To Guide
Facebook's new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests!
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Life After A/B Ad Testing: A Retrospective
What have you been doing in the post-A/B testing world? In this post, I'll talk through how I have been managing and give a few tips on how to reduce the mental stress of writing new copy.
Breaking CRO Best Practices: You Can Do It!
Explore a few instances in which we ignored CRO best practices and it was an utter success!
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Ad Experiments You Can Start Running Today
Start exploring with drafts and experiments to get deeper insight about what could make your campaigns function at peak performance.
Landing Page Testing: Go Big? Or Small?
Consider these critical factors so that you can make informed decisions on the level of landing page testing you should do!
The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
With the new rotation settings rolling out on the ad group level, it will be far easier to give it a test!
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