While best practices and principals are very much unchanged, there is certainly a learning curve that comes to perfecting strategy in each unique market.
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Account Settings
How To Use The Attribution Model Comparison Tool
Understanding your customers' buying journey is a complex task, but it is worth exploring to understand how they typically shop.
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Your End Of Year PPC Checklist: What To Audit Before 2017
Make sure to audit these 6 checklist items before 2017 that are often missed which can improve PPC account results.
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Road Trip – 5 Tips For Creating International Campaigns
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
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Acing Account Transitions From First Call To The First Year
Given the dynamic nature of this industry, it is no surprise that nearly every account manager ranging from in-house to agency, small-business to enterprise, has navigated through a handful of account transitions.
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When Efficiency Becomes The Enemy
Even after attaining efficiency, you can still grow your paid search account by reviewing your campaign settings.
When Should You Create New Campaigns?
There are many reasons why it makes sense to create new campaigns. Read on to find out more!
[New Whitepaper!] The PPC Account Audit Survival Guide
In this guide, we focus on features and settings that can be used to audit your account performance, campaigns, ad groups, and keywords.
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How De-Selecting One Checkbox Completely Changed An Advertiser’s Lead Quality
Anyone who has used PPC as a channel for lead generation knows that there are two things that are always at the top of everyone’s mind – lead volume and lead quality.
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PPC Account Audit Survival Guide: Part 1
There are many reasons why you might want to perform a PPC account audit. Part 1 of your Audit Survival Guide focuses on features that can be found in the AdWords interface.
Are Your Ads Showing Where You Think They Are?
While geographic targeting is certainly beneficial, the default settings might not be exactly what many advertisers think they are.
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8 Email Alerts That Will Give You Back Your Sanity
Check out my 3 far-reaching scenarios in which you can greatly benefit from 8 different email alerts for your PPC account.
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