I'd like to share some of my PPC mistakes from the past--and recent--with others so that they can avoid suffering through them themselves!
Account Settings
Identify The Best Structure For Your PPC Account
Identify how the PPC account structure mirrors the company business model while forecasting the direction of your PPC account in the future.
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Using RLSAs To Stay Live When Budget Is Low
Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower budget allocated to Search and Shopping campaigns. During these months,...
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Determining PPC Budget Growth In 2015 – The State Of Paid Search
To make conclusions and predictions about where the market will be heading we look to The State of Paid Search survey.
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Learn How To Fight Click And Conversion Fraud
Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account.
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Where On Earth Are You?
One of the mistakes that many advertisers make is assuming that their traffic is coming from their targeted areas.
13 Reasons You Should Geo-Target PPC Campaigns
Targeting campaigns at the city level gives us that much control over our keywords, ads, landing pages, performance and so much more!
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PPC Roundtable – AdWords Close Variants
This impending close variant update has caused much stir in the PPC community. We asked our authors what they think of the change.
Why We Track Conversions And How To Implement
When setting up a PPC account one of the first things you should consider is how to determine account success. Conversion tracking is the first step.
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The Real Impact of AdWords Close Variant Changes
A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on PPC Hero.
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5 Strategies For Dealing With Restricted PPC Budgets
These 5 strategies will help you make the most of your PPC campaigns when they are restricted by budget.
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[Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
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