As search advertising marketers, a big part of our job is finding and controlling inefficient ad spend. John Wanamaker put it quite simply when he said “half the money I spend on advertising is wasted; the trouble is, I don’t...
Continue Reading Bring The Hammer Down on Inefficient Spend With Dimension Analysis
While ads have continued to evolve this year with new extensions and formats, bids have been the portion of this holy trinity of PPC that have changed the most over the past 12 months. Today we're going to recap exactly...
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you...
Continue Reading 5 Quick Wins On An Established Paid Search Account
This week on PPC Hero, we’re all about the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Today, I’m going to share with a you a few pointers on how to troubleshoot where your bad leads...
I was presented with a pretty big account a couple of months ago from one of our Clients who asked me for help to build out their future strategy. They came to me with the following talking points. We think...
Continue Reading Why You Can’t Manage AdWords Without A Multi-Device Strategy in 2013
Enhanced Campaigns have been pretty controversial, as I’m sure you’re aware. While some of us here at PPC Hero have experienced some success due to the massive influx of mobile traffic, others are still wrestling with the total loss of...
Continue Reading Do Mobile Preferred Ads Actually Prefer Mobile?
A look into the 9 questions that can help you perform a ten minute audit of your accounts as we continue this weeks 'time-saving techniques' series.
We’re presenting a list of some PPC hangouts that you should reconsider and spend some more time in. Don’t let your eyes gloss over these hidden gems; your accounts will be better for it.
Continue Reading Eight PPC Tactics That Are Hiding in Plain Sight
As many of you are probably aware by now, Google’s new enhanced campaigns are talk of the town in the PPC industry. For those of you who sat in on Google’s introductory Webinar last week, you’ll remember how they rather...
Continue Reading Fact Checking Google: Tablet and Computers Are Not the Same!
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2 see here, for part 1 see here. ————————————————–...
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2, for part 1 see here. ————————————————– This...
So for those of you in PPC land who were stuck under a rock for the past 24 hours – Google announced their exciting new ‘Enhanced Campaigns’. The main idea seems to be two-fold. On the one hand, make things...
Continue Reading Google To Force You To Go Mobile With Enhanced Campaigns
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