I’m not pointing fingers at anyone in particular (I promise!), nor do I assume that everyone of you fall into this category. But I know that there are a great deal of you out there who are “too busy” to...
Account Settings
Say Goodbye to the Google Site Stats Logo – If You Want
Last week Google officially announced a change to the AdWords conversion tracking platform. The often times unnecessary and unattractive Site Stats Logo is now optional. When Google first pushed this logo on us, it was a required feature. Each time...
Continue Reading Say Goodbye to the Google Site Stats Logo – If You Want
Don’t Make This Mistake When Opening A New PPC Account!
What I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account. The problem: The advertiser...
Continue Reading Don’t Make This Mistake When Opening A New PPC Account!
Save Time in AdWords – Copy Your Campaign Settings
For a while now, Google’s AdWords Editor has made PPC campaign management a snap. Whether it’s the click and drag capabilities or the ability to copy entire campaigns with simple copy and paste functions, the Editor has been a breath...
Continue Reading Save Time in AdWords – Copy Your Campaign Settings
The Secret to Success May Lie in Your Settings
Today’s topic: The Secret. Ok, so I’m not going to start rattling off the hidden truths to eternal happiness. But I may just provide a tiny bit of relief for you and your PPC campaigns! In continuation of our goal...
Continue Reading The Secret to Success May Lie in Your Settings
4 Most Important Settings to Check in Your Microsoft adCenter Account
This is the third and final post in my series on important settings to check when setting up accounts in the “big three” PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into...
Continue Reading 4 Most Important Settings to Check in Your Microsoft adCenter Account
Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I’ll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should...
Continue Reading Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Top 6 Settings to Check When Starting a New Adwords Account
You’ve done your keyword research, you’ve given thought to your ad copy and you’ve even scoped out your competitor’s ads and position: now you’re ready to set up your own PPC account and let the sparks fly. Admittedly, setting up...
Continue Reading Top 6 Settings to Check When Starting a New Adwords Account
YSM’s Quirky Little Feature, Optimize Ad Display
It is a difficult task to try and deny the progress Yahoo!’s Panama interface has made from the Overture days of the not-so-distant past. As a matter of fact, it simply may be impossible. In the months since its launch,...
Continue Reading YSM’s Quirky Little Feature, Optimize Ad Display
