Learn all you need to know about Google Ads A/B testing and make sure your ROI starts trending in the right direction.
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Account Structure
Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List
Working in performance marketing and need to know a bit more about Google Tag Manager? Find out how to get started and some of the best benefits you can gain from the tool.
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From Beginner to Beginner: How to Best Manage your Marketing Budget
Making budget changes for a first-time account lead may be stressful but, there are ways to make it much easier, such as shared budgets, A/B tests, and more.
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Top 5 Tips for a Search Audience Strategy in 2021
These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance audiences.
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So, You’re Taking over An Account. What Next?
Here are the 4 strategies you should implement when assuming responsibility of an account from another paid media account manager.
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Multiple CID Madness: Managing One Client Over Many Accounts
This blog provided introductory tips for how to effectively manage multiple Google Ads accounts for the same entity, and when to pursue that strategy.
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PPC Naming Conventions Guide [New Resource]
We are releasing a new, free resource: The Complete Guide To Naming Conventions. This is a quick summary of its contents.
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How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
One Senior Paid Strategist shares how she strategically crafted a funnel with conversion action sets and the resulting performance.
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Paving Our Way Towards Automated Bidding
Find ways to utilize automation bidding when your current account structure could be holding you back from successful tests.
Search Terms Report: Why and What to Look For
The search terms report is a valuable part of account management. You should be familiar with the report even if you're not involved in the day-to-day management.
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Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me.
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[Updated] The Beginner’s Guide To Setting Up A Google Ads Account
Are you set up to run successful campaigns? This guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns.
Continue Reading [Updated] The Beginner’s Guide To Setting Up A Google Ads Account
