Account Structure

Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?

February 27, 2017 By Brett Schrank

Should you use bid modifiers or create device specific campaigns? Brett Schrank presents a couple case studies to help answer this question.

Continue Reading Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?

4 Red Flags Of Ineffective PPC Account Structure

February 21, 2017 By William Larcom

Account structure is a major indicator of account health. Red flags of ineffective structure can be seen via quality scores, reporting, and keyword performance.

Continue Reading 4 Red Flags Of Ineffective PPC Account Structure

Should You Be Creating Device Specific Campaigns?

September 21, 2016 By Jacob Brown

Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you.

Continue Reading Should You Be Creating Device Specific Campaigns?

Why Your PPC Account Isn’t Living Up To Its Potential

September 20, 2016 By Rachael Law

I will review common themes that I see in either prospective clients, new clients, or accounts that are red that aren't living up to their potential.

Continue Reading Why Your PPC Account Isn’t Living Up To Its Potential

The Ins And Outs Of PPC Account Expansion

September 6, 2016 By Lauren Rosner

There are many different methods for expanding your PPC campaigns and in this blog, I will explore several options, weighing the pros and cons of each.

Continue Reading The Ins And Outs Of PPC Account Expansion

7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team

April 5, 2016 By Jacob Brown

How do you keep organization and structure on PPC accounts and with a PPC team with so much going on in the industry? Find out.

Continue Reading 7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team

Build Lower Maintenance PPC Campaigns With These 4 Tips

March 15, 2016 By Kelsey Hadaller

By spending a little more time in the beginning on new PPC campaign builds, you can save time in the long run.

Continue Reading Build Lower Maintenance PPC Campaigns With These 4 Tips

Build A Solid Foundation For Your PPC – Join Us For The PPC Hero Summit

February 29, 2016 By Matt Umbro

At the center of every great paid search account is a structure built upon extensive research, planning, and execution.

Continue Reading Build A Solid Foundation For Your PPC – Join Us For The PPC Hero Summit

AdWords Self-Optimizing Accounts Are Live (And Already Among Us)

February 24, 2016 By Gianpaolo Lorusso

AdWords is moving towards higher automation, even if a fully automatic long-lasting optimization is still to come. See how you can make use of automation.

Continue Reading AdWords Self-Optimizing Accounts Are Live (And Already Among Us)