Knowing the symptoms, root cause, and steps to address each stage can go a long way towards eliminating stress and maximizing results during a full account restructure.
Account Structure
Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?
Should you use bid modifiers or create device specific campaigns? Brett Schrank presents a couple case studies to help answer this question.
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4 Red Flags Of Ineffective PPC Account Structure
Account structure is a major indicator of account health. Red flags of ineffective structure can be seen via quality scores, reporting, and keyword performance.
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Should You Be Creating Device Specific Campaigns?
Creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for you.
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Why Your PPC Account Isn’t Living Up To Its Potential
I will review common themes that I see in either prospective clients, new clients, or accounts that are red that aren't living up to their potential.
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The Ins And Outs Of PPC Account Expansion
There are many different methods for expanding your PPC campaigns and in this blog, I will explore several options, weighing the pros and cons of each.
7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team
How do you keep organization and structure on PPC accounts and with a PPC team with so much going on in the industry? Find out.
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Build Lower Maintenance PPC Campaigns With These 4 Tips
By spending a little more time in the beginning on new PPC campaign builds, you can save time in the long run.
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Build A Solid Foundation For Your PPC – Join Us For The PPC Hero Summit
At the center of every great paid search account is a structure built upon extensive research, planning, and execution.
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AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
AdWords is moving towards higher automation, even if a fully automatic long-lasting optimization is still to come. See how you can make use of automation.
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When Should You Create New Campaigns?
There are many reasons why it makes sense to create new campaigns. Read on to find out more!
Naming Your Campaigns: The Unsung Hero of PPC
Are your PPC campaign names confusing and disorganized? Check out this post where we discuss saving time with a naming strategy.
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