Facebook has made lots of changes over the last few years. If you haven't updated your account structure, it might be time to reassess.
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Account Structure
PPC Account Structure and Organization Part III
I'm digging back into my account structure rant and talking about how a clean structure can help with all types of PPC accounts.
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How Do You Structure Your Ad Groups?
By now everyone has heard the general consensus on common ad group setup practices. We’ll cover a few considerations for ad groups as well as the pros and cons.
Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be...
Singing This Unsung Hero’s Praises – Proper Account Structure
Without offensive linemen, the game of football would be very different. The same can be said about proper account structure.
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Account Structure and Reporting in Excel
How building out accounts in an organized manner helps with reporting and ease of optimizations.
Top 5 PPC Fails
I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid search campaigns, along with possible solutions.
Running Effective PPC Campaigns In The Legal Industry
As PPC Specialists, we need to understand the rationale and process of the searcher as it pertains to legal services.
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Is It Time for a PPC Management Quality Score?
Can we help Google move past their interest in increasing account spend and begin emphasizing the long-term solution of creating a culture of trustworthy professionals?
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13 Reasons You Should Geo-Target PPC Campaigns
Targeting campaigns at the city level gives us that much control over our keywords, ads, landing pages, performance and so much more!
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The Impact of Campaign Structure on Bid Management – Part II
Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways.
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Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.
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