PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.
Continue Reading Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
Account Structure
The Impact of Campaign Structure on Bid Management – Part I
When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are hurting performance.
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Who’s Managing Your PPC? Pros and Con’s of In-House and Agency
There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons.
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[Webinar Recording] 10 Things Every PPC Account Should Have
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for...
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10 Things Every PPC Account Should Have [New Webinar!]
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for...
Continue Reading 10 Things Every PPC Account Should Have [New Webinar!]
The PPC Play Book
With football season approaching, I figured I would release a “PPC playbook” for PPC lead generation campaigns.
PPC Roundtable – AdWords Close Variants
This impending close variant update has caused much stir in the PPC community. We asked our authors what they think of the change.
The Argument For Match Type Segmentation
I feel there is often a good reason that advertisers should segment by match type. This post explains my three main reasons for considering match type segmentation.
Account Structure: The Backbone of PPC Success
Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data...
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Discover Your Account Optimization Level In 5 Minutes
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.
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Low Keyword Search Volume? No Problem!
"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally.
Segmentation By Keyword Match Type: A Case Study
Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind...
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