Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.
Ad Copy Testing
5 Ways To Improve Facebook ROI With Audience Targeting
Learn five tips for better Facebook audience targeting in order to improve ROI.
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When And How To End Your Ad Tests
Determining which PPC ads are losers and when to end ad tests is where the tricky part of testing comes into play. Learn how to simplify the process.
Let’s Get That Ad Test Started Now!
Ad testing is not only a great practice for your accounts – it’s also a necessary task.
Split Test Different Concepts In Your PPC Ads
If you find that your PPC split tests aren’t completing, it usually isn’t because you have the wrong setup or your process is off. What is the reason?
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On Demand Mozinar! Testing Your Creative: Small Changes with Big Effects
In the recording, Hanapin’s Senior Account Manager, Carrie Albright, gives you actionable steps to formalize your ad copy testing process to maximize conversion rates and optimize click-through-rates. The webinar is moderated by Moz.
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Stop Using The Same Headline
One of the most effective techniques to differentiate your ad’s headline and to increase your click through rate is to use a value proposition based headline.
[New Webinar with Peep Laja!] The 11 Biggest A/B Testing Mistakes and How To Avoid Them
Join conversion rate expert and guest presenter, Peep Laja, as he discusses 11 of the biggest testing mistakes he frequently sees companies make.
[New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account
This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
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