The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of...
Continue Reading ETAs Ruined My Ad Tests (& How We Can Overcome This)
Although promotions don’t guarantee greater revenue to advertisers, they serve to engage target audiences and reduce barriers to conversion.
Learn how DKI Ads helped to not only improve CTR but also improved key metrics such as impression share, impressions until conversions and lowered CPCs.
Continue Reading How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
For those who have been on the fence, creating dynamic ads is a great way to stand out from your competition while also including highly relevant information.
Continue Reading The Coolest AdWords Feature You Aren’t Using
Save time and Become the Hero with updates from PPC Hero in your inbox!
